Use our FREE YouTube Campaign Planner to plan your next creator campaign before spending a penny.
Estimate budgets, compare creator strategies and understand what authentic YouTube partnerships could deliver for your brand.
Why Marketing Teams Use Our Campaign Planner
Estimate campaign costs before committing.
Estimate views, watch time and campaign value.
Use the results as a starting point before speaking with our team.
Ready To Build The Real Version?
The calculator gives you a starting point.
Our team can help turn that starting point into a real campaign strategy with creator recommendations, budget planning, campaign structure and clear next steps.
Tell us what you're trying to achieve and we'll help you find the creators best suited to your brand.
Rather than simply delivering advertisements, we create campaigns that audiences genuinely enjoy watching.
Still have questions?
Here are some of the things brands ask us before launching their first YouTube creator campaign.
Is the YouTube Campaign Planner free?
Yes. The planner is completely free to use and doesn't require a sign-up. It's designed to help you understand what a creator campaign could look like before committing to a budget.
How accurate are the estimates?
The planner uses industry benchmarks and our experience managing YouTube sponsorship campaigns. Actual results will always depend on factors such as the creators you choose, audience fit, creative execution and campaign objectives, but it provides a realistic planning starting point.
Can you recommend creators for our campaign?
Absolutely. Once you've explored different campaign options, our team can recommend creators based on your audience, objectives, budget and brand values. Every recommendation is made for campaign fit—not simply audience size..
Can you manage the campaign for us?
Yes. We can manage the entire campaign from creator selection and negotiations through contracts, approvals, campaign management and reporting, giving you a single point of contact throughout.
What if we're not sure what budget we need?
That's exactly what the planner is for. Adjust the inputs, compare different approaches and explore what's possible. If you'd like more guidance, we'll happily review your goals and suggest a campaign strategy.
Do I have to work with Think Big Creators after using the planner?
The planner is a free resource. If you'd like help building or managing your campaign afterwards, we're here to help, but there's no obligation to work with us.