Our journey
It started with a simple, unlikely idea
Six years ago, we began building content on YouTube without guarantees, a roadmap, or a clear understanding of where it would lead. What followed wasn’t overnight success, but years of learning how the platform really works, how audiences respond, how trust is built, and how creativity can be turned into something sustainable.
Through that process, we built and scaled multiple YouTube channels, worked directly with brands, navigated integrations, and experienced the realities of creator-led businesses from the inside.
Along the way, we saw both sides of the creator industry: the freedom and opportunity it offers, and the friction that comes with inconsistent income, admin-heavy brand work, and unclear expectations.
That lived experience is what led to the creation of this agency: Think Big Creators.
Our Philosophy
Great creators earn trust over years, and that trust is their most valuable asset. Every decision we make is designed to protect it while helping creators build sustainable, long-term businesses.
Our Approach
We represent creators the way we'd want to be represented, with honest advice, thoughtful partnerships, better negotiations and support that extends far beyond securing brand deals. We're here to get you to the next level.
Our team
Meet Our Team
The Rock Behind the Ideas Man.
Hi, I'm Tara, co-founder of Think Big Creators and one quarter of The Newbys. Before becoming a full-time creator, I worked in marketing…
Read more about me…
The Angel on Our Shoulders
Hi there, I’m Nicole. As a fourth-generation Olympian, high performance, discipline, and resilience have been part of my life from the very beginning. Over the…
Read more about me…
The Ideas Man
I’m John Newby, co-founder of Think Big Creators and one quarter of The Newbys. Long before YouTube, I built my life around entrepreneurship, adventure, and…
Read more about me…
The Hand That Connects and Builds
Hello, I’m Brenna. At Think Big Creators, I work across brand partnerships, creator management, and internal operations, helping strengthen the ecosystem the…
Read more about me…
The Smile Behind Our Emails
Hi there, I’m Kuda. I work closely across partnership and integration execution at Think Big Creators, helping collaborations run smoothly from start to finish…
Read more about me…
The Bridge Between Brands & Creators
Hey, I'm Nicci. At Think Big Creators, I work in partnerships, helping connect creators with brands that genuinely align with their audience, values and storytelling. I enjoy building relationships, identifying opportunities…
Read more about me…