What Great YouTube Analytics Actually Look Like

What Great YouTube Analytics Actually Look Like

What Great YouTube Analytics Actually Look Like

Great Analytics Tell A Story

Subscriber count is only one small part of your YouTube Analytics. Brands are looking for evidence that your audience is engaged, loyal and likely to respond to sponsorships. The strongest creator channels aren't always the biggest—they're the ones with audiences that brands understand and trust.

Creator Analytics Tool

Brand Value Score

Estimate how attractive your YouTube channel is to sponsors using the metrics brands actually care about.

Audience aged 35+

Find this in YouTube Studio under Audience → Age.

%

Top advertiser geographies

Combined % from USA, UK, Canada, Australia and New Zealand.

%

Returning viewers

The percentage of viewers who regularly come back.

%

Watch time strength

Enter your usual video length and average view duration.

min video
min watched

TV viewing

What percentage of your audience watches on TV?

%

Engagement

Use a typical recent video. Add views and comment count.

views
comments

Uploads per month

How many long-form YouTube videos do you publish monthly?

videos

Inside Our YouTube Analytics

Every YouTube channel is different, but these examples show the kind of audience insights brands often review before approving sponsorships.

Audience Demographics and Geography

Brands want to understand who is watching. They're looking for a clearly defined audience that aligns with their product, not simply the biggest possible audience. Where your audience lives can also influence campaign opportunities, particularly for brands targeting specific markets.

A strong audience isn't defined by one country, it's defined by how well it matches the brand's goals.

Want Help Improving Your Analytics?

If you want to attract higher-value sponsorships, improving your analytics is one of the best investments you can make.

At Think Big Creators, we help creators understand their data, improve the metrics brands actually care about and build long-term sponsorship income.